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How to Optimize Your In-App Messaging Strategy
In-app messaging presents a big opportunity for software-as-a-service (SaaS) companies and any company with a logged-in customer experience. Focused on acquisition and ‘growth,’ it’s common for...
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How Financial Services Brands Can Supercharge Their In-App Messaging
When it comes to in-app marketing on desktop and mobile, customer acquisition is only part of the equation. In addition to encouraging adoption of your product or service, you need to find a way to...
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How Targeted Surveys Boost Customer Engagement for Apperian
Are your clients so happy they would refer you to others? When technology company Apperian decided to take a deeper look at their customer base in an effort to improve the user experience, they turned...
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Must-Follow Marketing Trends for Financial Services CMOs
Slowly and steadily, financial services companies are modernizing their marketing through magazine-like editorial hubs, personalization tech, and highly targeted promotional offers. Just take a look at...
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3 Simple Steps for Reducing Customer Churn
No matter your industry, customer support is always challenging. Buyers across the board want faster, better, and more tailored experiences. And companies are repositioning customer support into a...
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Single-Page Web Apps: Implications for Personalization
In recent years, we’ve seen single-page web applications — applications that operate within the same web page — grow in popularity. These apps provide a fluid user experience, allowing the user to take...
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Announcing Android Support for Mobile Apps
While mobile device usage has taken off in the past decade, the growth of the Android operating system has been particularly explosive. In terms of quarterly shipments, Android holds 87.6% of the...
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Intro to the 5 Main Types of Personalization Messages and Experiences
Dynamic messages and experiences are at the core of any personalization program. They provide the content people see on your website, in your app, or within your emails. They can be used to educate and...
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Take Your Customer Success Program to the Next Level with Personalization
Every company wants its customers to be successful. Every company wants its customers to have good experiences, accomplish what they’re looking to accomplish, find value in the product or service...
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Personalization Defined: What is Personalization?
One year for my birthday, one of my closest friends gave me a very special notebook. Not only is a notebook a good gift for me in general, but it was also in my favorite color (red) with a lyric from...
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